Canadian Ski Council

The goal of the Canadian Ski Council is to increase participation in recreational snowboarding, alpine, and cross country skiing in Canada. To that end, the Council has identified five main areas of emphasis for its activities:

Affordable Programs:

• Grade 4 & 5 SnowPass
• Canadian Lift Passes
• Discover Skiing & Snowboarding
• Making Winter Winners
• Never Ever Days

Marketing & Promotion

• To develop and implement generic promotions to promote skiing/snowboarding
• To provide programs to promote skiing/snowboarding in Canada
• To ensure an effective communication and delivery system for Council programs and activities

Research & Development

• To coordinate and disseminate research among member associations
• To conduct national ski/snowboard industry research

Communication & Cooperation

• To facilitate communication and cooperation among members
• To respond to member needs for educational programs/activities
• To enhance commitment for member associations to the Council’s goals and objectives

Advocacy

• To provide ski/snowboard industry information to the media, ski and non-ski related businesses, and the general public
• To undertake lobbying activities beneficial to skiing/snowboarding in Canada as identified by members