The goal of the Canadian Ski Council is to increase participation in recreational snowboarding, alpine, and cross country skiing in Canada. To that end, the Council has identified five main areas of emphasis for its activities:
Affordable Programs:
Grade 4 & 5 SnowPass
Canadian Lift Passes
Discover Skiing & Snowboarding
Making Winter Winners
Never Ever Days
Marketing & Promotion
To develop and implement generic promotions to promote skiing/snowboarding
To provide programs to promote skiing/snowboarding in Canada
To ensure an effective communication and delivery system for Council programs and activities
Research & Development
To coordinate and disseminate research among member associations
To conduct national ski/snowboard industry research
Communication & Cooperation
To facilitate communication and cooperation among members
To respond to member needs for educational programs/activities
To enhance commitment for member associations to the Council’s goals and objectives
Advocacy
To provide ski/snowboard industry information to the media, ski and non-ski related businesses, and the general public
To undertake lobbying activities beneficial to skiing/snowboarding in Canada as identified by members
The comprehensive employment resource for our global mountain sports and ski town communities.
